In a world where attention is the new currency, your brand’s message must do more than reach people — it has to resonate. I help brands transform ideas into experiences, blending storytelling, design, and strategy to connect with audiences in a way that feels authentic, intelligent, and impossible to ignore.

I’m Carmelo Establier, a Communications and Digital Media professional with over a decade of experience across Europe and the Caribbean. I’ve helped heritage brands modernize their voice, guided startups in building their first digital ecosystems, and created cohesive brand experiences that bridge design, marketing, and technology. My work combines linguistic precision, creative instinct, and data-driven execution — because good communication is both an art and a science.

What I Do

Brand Strategy & Positioning

Your brand isn’t just your logo or tagline — it’s how people feel when they interact with you. I help companies find and refine that feeling. From defining your tone of voice and brand narrative to crafting full communication frameworks, I align your identity with your audience’s expectations and aspirations.

Whether you’re launching a new brand, revitalizing an old one, or looking to unify your message across channels, I’ll ensure every word, color, and image serves a clear strategic purpose.

Digital Marketing & Content Strategy

Great content converts — but only when it’s built on insight. I design content ecosystems that speak the language of your audience and perform across platforms. My approach integrates storytelling with measurable growth, optimizing campaigns for engagement, reach, and ROI.

Services include:

• Meta (Facebook & Instagram) Ads Strategy and Management
• Amazon Seller Central Optimization (FBA/FBM, SEO, and A+ Content)
• Google Analytics and Looker Studio Reporting
• Cross-platform Performance Tracking and Automation
• Content Calendar Development and Team Workflows

I specialize in making marketing operations efficient, visual, and human — combining creativity with data to help your message find the right audience at the right time.

Graphic Design & Creative Direction

Visual design isn’t decoration; it’s communication in its purest form. I create visual systems that reflect your identity and strengthen recognition across every touchpoint — from packaging to presentation decks, from digital ads to social media templates.

My creative process is hands-on, combining strategic thinking with refined aesthetics. I can work with your existing team or lead full creative execution — from concept to delivery — ensuring that your visuals aren’t just beautiful, but effective.

Website, eCommerce & Digital Experience

A website should be more than a digital brochure. It should perform. I develop user-centered sites and eCommerce experiences that convert, integrating analytics, SEO, and automation into their foundation.

Whether your business runs on WooCommerce, Shopify, or a custom CMS, I can help streamline your digital presence, improve page performance, and craft messaging that turns visitors into loyal customers.

That sounds awesome, how do you get all this done?

I approach every project as a collaboration. My process begins with clarity — understanding your goals, audience, and market position. From there, I design a strategy that connects creativity with measurable outcomes.

You’ll always have transparency on timelines, deliverables, and results. I use tools like Notion, Slack, and Trello to keep communication seamless, and I work across time zones with clients in North America, Europe, and Latin America.

I believe in long-term partnerships over quick wins. My best results come from clients who see communication not as an expense, but as an investment in brand equity and connection.

That said… I do have a weak spot for

• Heritage brands modernizing for digital markets.
• Startups building their first brand identity and go-to-market strategy.
• Agencies needing experienced freelance support for high-impact projects.
• Entrepreneurs ready to grow their audience and revenue through smarter digital presence.

Why Work With Me

• Cross-disciplinary expertise: I bridge strategy, creativity, and execution — so you don’t have to juggle multiple freelancers or agencies.
• Proven results: From tripling eCommerce conversions to building full social ecosystems, my work drives measurable impact.
• Global perspective: Having worked in Spain, Malta, the UK, and Puerto Rico, I understand cultural nuance — and how to make your brand resonate across languages and markets.
• Analytical & creative: I can build your Looker dashboards and write your brand manifesto — a rare balance that keeps your strategy cohesive.
• Flexible structure: Whether you need a one-time project or ongoing support, I adapt to your workflow and goals.

My mission is simple: to make your communication clearer, stronger, and more human.